Beta Readers Needed! Can you test our new toolkit to help overcome uncertainty?
We're asking for volunteers to verify the "World's First Book Scientifically Proven to Increase Uncertainty Tolerance" to take part in a randomised control group..
After three years of working on The Uncertainty Expert as an interactive online documentary, Katherine and I are very pleased to have been offered the chance to update our ideas, and translate the tools into something even more accessible.
We’re incredibly proud to be working on a book version of all our work and research with Pan Macmillan, due for release in June 2025, and it’s not just any book—it’s designed to help people increase their tolerance for uncertainty, with all the creativity, confidence, and freedom that comes with that.
We’ve worked with world-class scientists, a remarkable cast of unusual suspects and everyday heroes, and thousands of data sets from people who’ve been through the online version to create a toolkit we hope will be able to help many more people around the world.
But now the manuscript is complete and ahead of launch, we need your help to test its effectiveness. Yes, this is real science—and we’d like to ask a few of you to be part of it!
(Katherine in the kitchen rehearsing for the first official Uncertainty Experts on the 29th October 2021 Three Years Ago Today - Two Days before Second Lockdown)
So, just as we were lucky to have hundreds of people who generously follow my work take part in the early pilot and research groups for the original online / lockdown version, we’re looking for a small (but statistically relevant) group of volunteers who’d be willing to take part in either the research group, (or the randomised control group) to measure the book’s impact on your ability to cope with uncertainty.
All you would have to do is:
Take a 5-min online pre-assessment (we’ll provide a link).
Read The Final Draft Manuscript from cover to cover (takes about 5 hours)
Take a 5-min post-assessment at the end (again, we’ll provide a link).
Complete all the above by the end of November.
In return, you'll get:
A) Our eternal gratitude (and the gratititude of ‘science’ itself).
B) A thank you in the acknowledgements section of the book.
C) An invite to the launch party (if we have one, and fingers crossed we do!).
D) A signed copy of the book by me and Katherine.
E) Plus, you’ll experience the benefits the book promises—like worrying less and doing more!
I’ve always believed in the power of uncertainty to unlock creativity and opportunity, and over the last few years we’ve been able to witness the superpowers its bought those able to do the online version.
But while its been amazing to see how well its worked online, for teams and across firms large and small the chance to have these tools making it’s way into the world in a way anyone can access, is really thrilling, so now we get to prove it—together.
(The two of us rehearsing for the online Uncertainty Experts in October 2021 not knowing how the hell it was going to work out and certainly not imagining we’d be writing a book together (and be married!) three years later!)
Your participation will help us refine our work and show the world what’s possible when we embrace the unknown, and DON’T WORRY if you’ve already done Uncertainty Experts online, or come to a talk or workshop, the test is whether we can move the book metrics, so it doesn't matter if you’ve done a different version before.
If you’re in, simply reply to this email with “Count Me In For Some Science and Tools For Uncertainty!” (or you can just reply with Count Me In!) and the good Dr Bilovich will set up the reserch group and control group and in a few days you’ll get all the details to get started.
Thank you so much for being part of this incredible journey. We can’t wait to find out the results, and hopefully be able to make some bold evidence based claims on the front cover, that you’ll have helped us discover!
With immense gratitude and excitement,
Love and Uncertainty,
Sam and Katherine
🖤X





I responded to the email about this as soon as it came through - not heard anything since. Can you please add me on/check I am in your list? Thank you
Count me in 🤗